Strategic Sales Enablement: driving consistent performance across all revenue teams

How can we achieve consistent performance across sales and marketing to drive sustainable revenue growth?

Consistent execution is vital to sustainable revenue growth and customer retention, particularly after a turbulent year of unprecedented change in both customer behaviours and expectations.

Effective customer engagement is essential, but only possible when all revenue teams are aligned on their shared business objectives: revenue growth, customer satisfaction and customer retention. Sales enablement can both drive this alignment and the resulting execution. Without it, you may put your corporate strategy at risk, resulting in low quota attainment, lost marketing ROI and customer churn.

Join a group of fellow senior leaders to explore the keys to effective sales enablement, from identifying winning sales behaviors, to scaling those behaviors across your revenue team to deliver consistent execution. This roundtable offers a unique, interactive opportunity to share your experiences, learn from your peers, and unlock new ways to build a scalable revenue engine for your business.

Discussion Topics

How can we use metrics and insights to understand the performance, challenges and needs of our revenue-driving teams? How do you measure rep productivity?

How can we sustain revenue growth and customer retention through consistent performance and execution?

How can we achieve effective customer engagement through our sales and marketing teams?