How to Break Through Personlization Roadblocks

How can you incorporate everything you need to deliver and integrated personalization strategy?

Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when it doesn’t happen. Yet, according to McKinsey, only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.

With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for ecommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customer’s changing needs and expectations.

But for ecommerce retailers that get it right, the potential Impact is huge. Another recent McKinsey report showed companies that capture more value from personalization see 40% more revenue from personalized marketing actions or tactics, and that these companies ranged from industry titans like Reebok to high-growth brands like Darn Tough Socks. So, how did they do it?

Join a select group of likeminded executives as we discuss not only the challenges you’re facing with personalizing the customer experience, but the ways to create more effective personalized marketing tactics.

We hope to see you in San Francisco

Discussion Topics

Are you thinking of personalization from an omnichannel approach?

Do you have the tools you need to achieve your personalization goals?

Where are the roadblocks in your way of reaching your personalization objectives?

Agenda

18:30 – 19:00 –  Arrival’s, welcome drinks, and networking

19:00 – 19:30 – Event welcome and introductions

19:30 – 21:15 – Table discussions and three course dinner

21:15 – 21:30 – Event Wrap Up