Creating the data-driven customer obsessed organization

How can we embrace transformation to maximise value from data to drive a truly incredible customer experience?

Consumers expect more from brands than just products or services. They want highly relevant experiences from the moment they first interact with your company across websites, social media, email, mobile apps and other channels. Getting it right, every time, at every point in the customer journey presents many challenges. From difficulty understanding the connection between customer experience and financial impact, limited accountability over essential metrics leading to neglect of core parts of the customer journey and inconsistent measurement throughout the business – Data drives all these client interactions.

Becoming customer centric requires companies to transform the way they source, govern and disseminate data across teams. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join a select group of industry thought leaders as we discuss a data driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth.

We hope to see you in Stockholm

Discussion Topics

What is data driven customer obsessed organization?

What are the data driven challenges and how to overcome them?

How do we create a 360 view of the customer – and react to in real time?

How is ML/AI accelerating the journey of reacting instantly to customer behaviour and needs?

Agenda

18:30 – 19:00 –  Arrival’s, welcome drinks, and networking

19:00 – 19:30 – Event welcome and introductions

19:30 – 21:15 – Table discussions and three course dinner

21:15 – 21:30 – Event Wrap Up